We've invented medical devices that became standard of care, designed recovery garments that won innovation awards, and built community programs that outlived our involvement. When the challenge requires something that doesn't exist yet, we build it.
We don’t design things that sit in a pitch deck. We design things that work in the real world — and keep working after we leave.
The Why
This is where our background in patient safety research and human-centered design methodology goes deepest. Product and experience design isn't about making something pretty — it's about understanding a need so well that the solution feels inevitable, and then engineering it to actually work. We've built physical devices, service models, community programs, and organizational systems, and the thread is always the same: design with the people who will use it, make them co-owners of the project, test it before you launch it, and build it to last.
We also bring something most design consultancies can't: team members who have both designed devices in active clinical use and community development programs that continue to engage thousands. Our team holds multiple patents through Strathmore Industries and has consulted for companies including Stryker and Arthrex. When we take on a challenge, we bring the perspective of people who have been in the OR and the kitchen.
The How
- Service design and experience mapping
- Community program design and implementation
- Pilot program design and evaluation
- Medical device design and prototyping
- Experience design for events, spaces, and interactions
- Physical product development (concept through manufacturing)
- Design research for product-market fit
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The work in action
The Ovarian X-Ray Shield
A patient safety invention born from research at Columbia University Medical Center — now standard of care, protecting young women for over a decade.
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Hillel Fresh
A student-designed Shabbat dinner program that started as a research project at UVM and became one of the largest events on campus. Six years later, it's still running — with its own farm plot, its own leadership pipeline, and 1,600 students co-hosting meals each year.
Learn MoreCurious what else we do?
01
Research & Strategy
We start by listening. Through interviews, observation, and analysis, we find the real problem — which is almost never the one you called about. Then we build a strategy grounded in what your people actually need, not what the industry assumes.
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02
Brand & Campaign
From messaging strategy to TV campaigns, we develop the language, visuals, and systems that help organizations tell their story and reach the people who need to hear it. Whether we’re putting clients on TV, in front of classrooms, or the humble wall of your local laundromat, we build campaigns that keep working long after they launch.
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03
Web & Digital Systems
Websites, information architecture, digital brand systems — built to communicate clearly at every scale. From a full nonprofit site to a business card that packs five audiences into 3.5 x 2 inches, we design systems that make complex organizations feel simple.
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