From messaging strategy to TV campaigns, we develop the language, visuals, and systems that help organizations tell their story and reach the people who need to hear it. Whether we’re putting clients on TV, in front of classrooms, or the humble wall of your local laundromat, we build campaigns that keep working long after they launch.
A billboard that says the wrong thing is just an expensive rectangle. We start with the audience, not the medium.
The Why
We develop messaging strategy, visual identity, and full campaigns that help organizations tell their story to the people who need to hear it. Our campaign work spans television, digital, print, social media, and grassroots outreach — but the channel is never the strategy. The strategy is always: what does this specific audience need to hear, from whom, and in what context?
We’ve built recruitment campaigns that filled caregiver rosters. We’ve developed messaging frameworks that turned skeptics into advocates. And we’ve directed on-set production for broadcast television — not just buying ad time, but shaping every storytelling beat to serve the strategy. The difference between a segment people skip and one they share is whether someone was thinking about the audience the whole time.
The How
- Messaging strategy and copywriting
- Television campaign development and on-set production
- Social media strategy and content systems
- Print campaigns and collateral design
- Recruitment and employer branding campaigns
- Presentation and pitch deck design
- Radio advertising strategy
- Event and launch strategy
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The work in action
Amada Senior Care — ON AIR
Full messaging strategy and on-set production management for a TV campaign on CBS that put a local home care agency in front of every family in Southern Maine.
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Laura Friedmann & Wrapped Productions
Award-winning documentary filmmaking, now part of how we tell your story. Laura's studio has screened on CBC Gem, Prime Video, and at Hot Docs. When a project needs a camera, a room, and someone who knows how to listen, she's who we call.
Learn MoreCurious what else we do?
01
Research & Strategy
We start by listening. Through interviews, observation, and analysis, we find the real problem — which is almost never the one you called about. Then we build a strategy grounded in what your people actually need, not what the industry assumes.
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03
Web & Digital Systems
Websites, information architecture, digital brand systems — built to communicate clearly at every scale. From a full nonprofit site to a business card that packs five audiences into 3.5 x 2 inches, we design systems that make complex organizations feel simple.
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04
Product & Experience
We've invented medical devices that became standard of care, designed recovery garments that won innovation awards, and built community programs that outlived our involvement. When the challenge requires something that doesn't exist yet, we build it.
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